Understanding SEO With Aedig

We have all heard of keyword stuffing and know the danger it can wrought on your search engine rankings.

If you’re not ranking for a given keyword, placing a few dozen more instances of it on your page is very rarely the answer. Folks have been asking about modified versions of their keywords, whether they need to add more related text content, whether they need to use it more times per sentence or per paragraph and my answer is always the same.

Once you’ve got your keyword in your content a few times, in your H1, title and URL, and maybe in the alt tag of an image, you’re 80-90% of the way there with on-page optimization.

The content needs to be valuable to a human (so you can earn links and interest and return visits and sharing), not more “optimized” for search engines with repetitions of your keyword.

You also need to be careful of repetitive keyword targeting.
If you’re targeting a specific keyword term or phrase, it’s not necessary, and often ill-advised, to place that keyword in the title tag, H1 and body text of every page on your site.

It’s certainly OK to use the term/phrase in passing and when relevant, but remember that pages target rankings, not sites – a good rule is to target one specific keyword term/phrase per page, sometimes more, but only in rare circumstances (like when you’re trying to get a secondary, indented listing) do you actually want to target the same term on multiple pages.