SMN Webcast:“Measuring An Ad’s Value”
October 24, 2008 at 1:12 pm | Posted in PPC, advertising | Comments OffTags: ad's value, advertising, search ads
How do you measure the value of an ad if it’s one of several in a campaign? If a customer purchases your product after clicking on 3 search ads, which ad should get credit for the sale? Should branded search get more credit? What about the combination of online and offline ads?
Next Tuesday,…
Search Stats You Need to Know and Build A Banner In Minutes
October 24, 2008 at 5:30 am | Posted in internet marketing, search engines | Comments OffTags: banner, search stats
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: news from the search engines, today’s in-depth look: search stats you need to know (September 2008), Google’s new, free…
Wagging the Long-Tailed Dog: Search Behavior and Economy
October 24, 2008 at 4:15 am | Posted in Miscellaneous, search engines | Comments OffTags: economy, search behavior
As the head of a search agency, I admit that I was somewhat bemused at first by this whole financial crisis we’re having. Don’t get me wrong; I don’t like seeing people suffer, and it hurts to see the impact that a slowing economy is having on many of my friends and neighbors. But as [...]
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